Refining an innovative approach that combines digital photography and print-making, James began making prints utilizing a method known as Giclee (pronounced zhee-clay). The resulting series of fine-art photographic prints has led critics to dub James as a 'hot digital photographic artist whose work does not look digital'.
James' desire to incorporate the past techniques into a style firmly rooted in the present speaks to his artistic sense as well. His first editions include a classic car collection, with a nostalgic point of view.